PetSmart unleashes round-the-clock veterinary support via pet wellness app
In a reflection of the rapidly expanding telehealth sector, PetSmart is rolling out a new mobile application allowing users to instantly connect with a veterinarian regarding their pets’ health issues,...
View ArticleMucinex cures pre-roll skipping with reverse psychology
Mucinex attracted 16 million views and drove a 250-percent lift in Google search volume with humorous TrueView YouTube video ads that saw the brand’s Mr. Mucus character insisting viewers use the skip...
View ArticleSilk'n taps social followings of popular media brands
Hair removal tool brand Silk’n is partnering with Cosmopolitan and E! Online to leverage the media brands' Instagram, Snapchat and Twitter channels with content targeting the unique audience of each.
View ArticleBabyCenter delivers Amazon Alexa prowess with first pregnancy skill
Parenting digital resource BabyCenter is rolling out its first My Pregnancy skill for the Amazon Alexa application, allowing expectant parents to leverage the voice-activated technology to count down...
View ArticleRed Cross connects military services members with their families via mobile
The American Red Cross' newest mobile application, Hero Care, aims to connect military service members with their families and vice versa, showcasing mobile’s unique abilities as the most ubiquitous...
View ArticleWalgreens' new mobile platform refreshes on-demand skincare, telehealth...
Walgreens is spotlighting its skincare services through a new platform available on its mobile site and application, enabling visitors to virtually connect with on-call dermatologists, access...
View ArticleAflac’s new campaign uses scare tactics to court millennials
Aflac is looking to arm millennials against unforeseen circumstances with its latest campaign, which uses humor and social media-inspired aesthetic to communicate practicality in the face of an accident.
View ArticleWill consumers go for Hydroxycut’s branded fitness app?
Hydroxycut is introducing a new weight loss application based on a recent study conducted on American views of New Year's Resolutions, but it is yet to be said whether those Americans will warm to...
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